How Shelli Sells Your Home

When you decide to sell your home, chances are you’re caught up in a host of emotions. You may be looking forward to moving up to a new dream house or facing the uncertainty of a major move across country. No matter what feelings you’re experiencing right now, there are plenty of practical matters that need your attention.

Run the Numbers

Many websites have interactive calculators to help you reach a decision about whether to buy or rent your home. Even if you’re not contemplating a change in your housing, you’ll have fun looking at the possibilities and dreaming up your own scenarios.

  • Homefair is the National Association of Realtors site for all kinds of information about homes and home buying. You will find the rent vs. buy calculator under “Financial Calculators” in the left margin. It lets you figure in variables, including your tax bracket, property tax rate, and expected appreciation rate, then advises you of how much you’ll save or lose by renting or owning your own home.

What Home Buyers Want

Buyers want a home that does not have problems!  They don’t want to buy a leaky roof, a dripping faucet, electrical outlets that are unsafe, etc.  Yes, some buyers are willing to purchase a home and update it and a handful are even willing to buy a complete “fixer.”  But these are the exception.

If you have a home that is a “fixer”, then it should be sold as a “fixer.”  We’ve seen many of these homes in which the selling agent advertises them as a “home needing TLC” instead of being what it really is:  a “fixer.”

A Typical Home Sale

In a typical home sale, a Realtor will suggest to the seller some cosmetic repairs so they can get the home on the market quickly.  Then the problems begin.  Prospective buyers come into the home and observe the visible problems such as a roof that obviously need repairing or replacing.  I have seen the glazed over look on many buyers in such homes.  We walk out the house and they shake their head and say, “Hopefully the next home will be in better shape.”

And the worst is yet to come.  Because even after the selling agent get an offer, a home inspector will examine the home and write up a report.  Then the negotiations begin about who pays for what and what gets repaired.  Every real estate agent can tell you about transactions that fell apart over a few dollars of repairs.  Just because one of the parties felt they had already given too much and they said, “I am not going to give another inch.”

Time Becomes Money

It’s a good idea to place your home on the market as far in advance as possible of purchasing a new one. If you find a new home first and then try to sell your present home, you may wind up with two mortgages. If this does happen, We usually can arrange to help you find a bridge loan to help you make the double payments. Lenders use the same criteria for offering bridge loans as they use for mortgages. Should you qualify for a bridge loan, beware of the expense; during the term of the loan you must continue to pay both mortgages. Shop around for the best terms.

Keep in mind that when people move, sell and buy, there usually is a domino effect. Closing and moving dates have to be coordinated, and the more firmly everyone commits to a window of dates and sticks to them, the better for all involved. Put all agreements about dates in writing, and protect yourself by negotiating financial penalties for failure to comply.

Shelli’s Proven Method of Selling Your Home

homeinspectionOur method of selling your home is exactly that, a method.  It is not based on promises and excuses. It is based on a simple fact that a home that is ready to be moved into sells at the maximum market value. The method is based on eliminating all the problems upfront.  Here is how it works:

  • We ascertain the condition of the home so the first thing we do is order an inspection from a licensed home inspector.
  • We go over the home inspector report and determine what items need to be repaired immediately and which ones may need to be negotiated with the buyer.
  • We arrange to do any repairs. This may mean simple things like painting.  But it could also mean replacing a sewer line (this applies mainly to older homes).

We now have a home that is ready to sell.  It is waiting for buyers!  The home is “Move In” ready. We have an inspector’s report and “list of repairs made” to show prospective buyers.  They give a sigh of relief because we have eliminated the nightmare of “repair issues.” 


  • The next step is having a professional photographer take photos of your home for displaying on the web so buyers can get a good idea of what your home looks like.
  • A professional will also measure and create a layout of the home for displaying on the web.
  • We also design and print a tri-fold brochure that includes photos and essential information. These are placed in your home in a prominent location so prospective buyers on a tour of your home have something to take with them after the visit. We give these out to our office colleagues as well as to other Realtors.
  • Last we have a PermaFlyer designed which is an attached to the traditional “Home for Sale” sign. The PermaFlyer has all the important information about your home on it and the public can view it easily since it is large (11.5″ x 17.5″).  The material is foamacell  70% PC plastic protected by three mil UV laminate. The PermaFlyer is better than boxes of flyers which have to be restocked and often are unreadable from rain seeping into the box.

The “Susan and Shelli Method of Selling a Home” has worked once again.

Call Shelli at (503) 497-5061 or complete the “Sell My Home” form to get your home “Move In” ready.

Check Your Curb Appeal

A home that’s visually appealing and in good condition will attract potential buyers driving down the street. Use this checklist to view your property through an outsider’s eyes.

  • Are the lawn and shrubs well maintained?
  • Are there cracks in the foundation or walkways?
  • Does the driveway need resurfacing?
  • Are the gutters, chimney and walls in good condition?
  • Do the window casings, shutters, siding or doors need painting?
  • Are garbage and debris stored out of sight?
  • Are lawn mowers and hoses properly stored?
  • Is the garage door closed?

On the Inside

Strong curb appeal will lure potential buyers inside, where you have to live up to their expectations. Fortunately, there are plenty of easy improvements you can make to your home’s interior without spending a lot of money. Cleaning is No. 1. Your windows, floors and bathroom tiles should sparkle. Make sure you have clean heating and air conditioning filters. Shampoo dirty carpets, clean tubs and showers, repair dripping faucets and oil squeaky doors. Keep your home neat, clean and picked-up at all times. It may not seem fair, but a peek in the oven may be the hallmark by which a buyer judges how well you have kept up your home.

Remove unnecessary clutter from the garage, basement, attic and closets. Also remove any items that might make a statement that would be offensive to others who may not share your same views, beliefs or sense of humor. If your home is crowded with too much furniture, consider putting some things into storage. If a room needs a fresh coat of paint, use a neutral off-white. Think, too, about how your home smells. You may be used to the smell of a pet or cigarettes, but such odors can be a strong turn-off to others. There are products such as Febreze that will eliminate most odors.

Be certain to remove valuables such as jewelry and other items from view. It might be wise to put these items in a safe deposit box before showing your home. Finally, set a mood for the buyer. Make your house homey with live flowers and fresh guest towels in the bathroom. Place scented potpourri around the house or, on the day you’re expecting a potential buyer, pop a batch of frozen cinnamon rolls into the oven for a welcoming aroma.

Remember, cosmetic changes do not have to be expensive. It’s attention to the basics — anything that says “this home has been carefully maintained” — that will help you get the maximum market price.

Setting a Fair Price

Naturally, you want to get top dollar for your home. But, at the same time, you don’t want to scare off potential buyers with a price tag that’s too high. Setting an artificially high price may cause your property to languish on the market for months. Reducing your asking price later may lead buyers to wonder if there is something wrong with your home. Here are some of the factors to consider in pricing your home.

  • Your location
  • Economic conditions
  • Supply and demand in the local housing market
  • Seasonal influences
  • Local schools
  • Average home prices in the neighborhood
  • Your home’s extras — pool, fireplace, central air, etc.

To determine the value of your home, you probably will want the advice of a real estate agent or appraiser. Ask an agent to prepare a market analysis for you, showing the recent selling prices of three neighborhood properties comparable to your own. The agent can help you adjust for the unique features of your own property.

Qualifying a Buyer

Either you or your agent will want to quickly weed out potential buyers who cannot really afford to purchase your home. A number of factors will help determine whether or not you are wasting your time negotiating a sale.

  • The buyer’s debt and credit history
  • The buyer’s current income and employment
  • The buyer’s cash position and availability of a down payment
  • The length of time the buyer needs before closing on your home
  • How interested the buyer appears to be in your home versus others
  • Determining which closing costs are to be paid by the buyer and which by the seller

Tax Implications

Selling a home can have a major impact on your federal and state tax returns. Check with your tax consultant on the factors that may affect taxes resulting from the sale of your home. For example:

  • Whether you purchased the home or acquired it by gift or inheritance
  • Whether you used your home partly for business or rental
  • Costs associated with selling your home
  • Home improvements or additions, which may help to offset capital gains
  • The sale of your home. In certain cases you can exclude up to $250,000 in gain ($500,000 for married couples filing a joint return) on the sale of property that was your principle residence for at least two years. Generally, you can use this exclusion every two years.

Go It Alone—or Choose an Agent?

Some homeowners decide to sell their homes themselves in order to save the commission charged by a real estate agent. The commission rate may vary, depending on where you live or what agency you choose, but it is generally upwards of 6%. However, handling your own sale means you will be responsible for placing ads, answering phones and showing your home to strangers.  Buyers who know you are saving on an agent’s commission may offer less for your home, wiping out the financial incentive to do it all yourself.

Here are some of the advantages professional Realtors offer:

  • They will help you establish a fair asking price for your home.
  • They will promote your home to other agents and list your property in multiple listing services. A multiple listing service is a book or computer database that all real estate agents who subscribe to the service can access. Your home will get exposure to all those agents, one of whom may have the perfect buyer.
  • They will create, pay for and place advertising for you.
  • They will schedule appointments to show your home to prospective buyers even when you are not there.
  • They can weed out buyers who will not qualify for a mortgage.
  • They can refer you to sources for insurance, inspections, repairs, and financing.
  • They will help you negotiate with the buyer.

For More Information

  • 100 Questions Every Home Seller Should Ask
    Ilyce R. Glink, Times Books $14
    Call 1-800-793-2665 to order and mention reference number 032-02. Price and availability subject to change without notice.
  • The American Bar Association Family Legal Guide
    Available at
  • How to Sell Your Home in 5 Days
    William G. Effros, Workman Publishing $14.95
  • The Consumer Bible, 1001 Ways to Shop Smart
    Mark Green, Workman Publishing $14.95
  • Tips and Traps When Selling a Home
    Robert Irwin, McGraw-Hill $12.95

Pamphlets from the Federal Government

The Federal Citizens Information Center lists more than 200 helpful federal publications.  The section on “housing” has over 30 publications.  Most can be downloaded (PDF format) for free while others can be purchased.  Groups and individuals who wish to receive free copies of the Consumer Information Catalog each quarter can subscribe at